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A Butler school for all

All who have the intrinsic DNA of serving others with integrity.
Transforming business into extra ordinary Business.
Creating a culture of Grace, Value and efficacy.

Building a Legacy
The Power of Expressing, Not Impressing, in Business

Do you find yourself grappling with these hurdles?

- Business -

Inconsistent service
quality
Delivery does not reflect the brand values
Low guest
satisfaction
Meeting global
standards quality

- leader -

Want better benefits
and rewards?
Chasing the moving goalpost
Desire work-life
balance
Feel thankless
job

Why London Butler Academy

At London Butler Academy®
our mission goes beyond teaching, sharing, showing how to do things better for the Hospitality businesses.  We believe if we become better, we can do things in a better way. Our commitment to the success of your businesses has made our collaborations an experience to cherish. Our students feel truly competent by building their inner capacity. We tap into the heart and spirit of each individual, nurturing their sense of self, develop their abilities, to influence the lives of whom they come in contact with.  
“Know-how and skills help us navigate our surroundings, but competence and capacity allow us to understand ourselves in the broader context of the world. This empowers us to handle whatever challenges come our way with ease.”
This is the level of growth we strive for with every student, ensuring they are not just skilled, but truly capable and confident in any situation.

Our  Offerings

Consulting

Our Swiss Consulting offers expert guidance to luxury hotels, estates, enhancing service quality & guest experiences through expertise.
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Coaching

Our coaching builds skills for butling, estate management, and luxury service, instilling integrity and excellence.
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Collaboration

Collaboration is central to our mission at the London Butler Academy, partnering with luxury brands to uplift service standards.
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Ready to Grow ?

Whether you’re looking to elevate your team, refine your operations, or enhance your client experience,
we’re here to guide you every step of the way.

Let’s collaborate to shape a future of excellence in service.
 Fill out the form below, and let’s start your journey towards growth and transformation.
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Hear from Our Clients

"You have been an invaluable asset and a true source of support during your time at Burghley. Your dedication has left a lasting impact on our community, and we are deeply grateful for all you’ve done. Your resilience and leadership have proven you to be a reliable team member and inspiring role model. I am confident you will excel in your future endeavors and look forward to seeing all the great things you will accomplish."

Mr Orlando Rock

-Burghley House England  

"Prem has shown himself to be reliable, forward-thinking, trustworthy, and positive.
He has been a thorough professional passionate

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about the household's day-to-day operation and smooth running. We are sad to see him go, but we want to thank him for his attention and dedication."

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Mr and Mrs Lohia of Mayfair

Chairman - IndoRama  Corporation  London UK  

"It has been an honor to have Prem as our head trainer. Prem is polite, intelligent, well-presented, and an exemplary role model for students. His attention to detail and clear, concise teaching make him highly effective. He excels in both theoretical and practical instruction, including role play and demonstrations. Prem has developed a curriculum that is both relevant and engaging. I am confident that he will thrive in any future setting."

Ms Sarah Vestin Rahmani

Owner of Bespoke Buraeu Agency  London

"Prem has consistently provided outstanding service, exemplifying professionalism in every interaction. He is prompt, attentive, and considerate, with a polite and discreet demeanor. His helpfulness and warm conversational skills made him a pleasure to work with, enriching our experience. Prem’s support added great value to our journey and enhanced our enjoyment. His dedication left a lasting impression, and we feel fortunate to have had his assistance."

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Mr Geofrey Fox and Mr Gorm Kirsch of Sydney, Australia

- P&O Cruises Oriana Guest  

"This is to confirm that Prem Anand J Rao has been employed as a Butler on board P&O Princess Cruises' mv Aurora since April 4, 2000. In April 2000, he was chosen as the personal Butler to HRH The Princess Royal and Commander Tim Lawrence during the Aurora naming ceremony. His professionalism, attention to detail, and exemplary service made a lasting impression. We are proud to have him as a dedicated and valued member of our crew, enhancing our service on board."

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James Cusack Purser P&O Cruises
-Chief Purser  P&O Cruises , Aurora  London  

Frequently Asked Questions

What is The London Butler Academy®?

The London Butler Academy® is a premier training and consultancy institution offering tailored coaching, training, and consultancy services to luxury businesses, family offices, hotels, resorts, palaces, embassies, consulates, and high-net-worth families. We focus on our pupils becoming persons of noble values, who can serve high profile organisations joyfully and with ease.

Who do you serve?

We serve businesses and organizations in the luxury sector, including hotels, resorts, family offices, private estates, embassies, consulates, and palaces, as well as high-net-worth families looking to train their household staff.

What services does The London Butler Academy offer?

We offer a wide range of services including: 

Coaching and Training:
Customized training for staff in hospitality, client engagement, and service excellence.
Consultancy Services:
Expertise in designing and implementing service protocols for luxury establishments.
Online and Offline Programs:
Flexible learning options available online and in-person, tailored to the needs of your business.

What is the Seed Program?

The Seed Program is a foundational 4-week course designed to develop key personal and professional skills for luxury service. It covers:
 •Week 1:
Personal excellence, mindset, and high-profile client management.
Weeks 2-4:
Soft skills development, including proactive client service, stress management, conflict resolution, teamwork, and professional presentation.

What is the Alchemy Program?

The Alchemy Program is an advanced 11-week course that builds on the Seed Program and introduces more specialized skills for luxury service professionals. In addition to the topics covered in The Seed, The Alchemy focuses on: 
Household Management:
Scheduling, task delegation, budgeting, and inventory management.
Formal Table Setting & Dining Etiquette:
Setting tables, understanding different types of service, and serving at high-profile events.
Silver Service & Wine Knowledge:
Silver service techniques, wine pairing, and proper beverage service.
Luxury Housekeeping & Wardrobe Management:
High standards of cleaning, garment care, and shoe care.
Event Planning & Execution: From silver service to managing events with precision.
Technology in Service:
Using modern tools for household management and managing smart homes.
Final Week:
Assessment, career planning, CV and interview skills, and handling non-disclosure agreements.

How are the Seed and Alchemy programs different? 

The Seed Program offers a strong foundation in luxury service, focusing on mindset, client relations, and essential soft skills.

•The Alchemy Program builds on this foundation with advanced technical skills, including household management, silver service, wine knowledge, event planning, and luxury housekeeping. It also includes modern tools for managing luxury households and final practical assessments. This will help clarify the distinction between the two programs and provide businesses with a clear understanding of what each program offers. Let me know if any further adjustments are needed!

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 What types of training do you provide?

We offer bespoke training in various areas, including but not limited to:
 
•Household management
•Client experience and engagement
•Luxury hospitality standards
•Front-of-house operations
•Leadership and team management for high-profile settings

How does your consultancy service work?

Our consultancy service provides personalized guidance for businesses looking to improve or establish luxury service operations. We evaluate your current systems and offer actionable recommendations to enhance service protocols, staff training, which will enable your organisation to provide transformational guest experience.

Do you offer in-house training?

Yes, we offer in-house training at your location, whether that be a hotel, household , embassy, or resort. Our trainers work directly with your staff to ensure tailored, hands-on instruction suited to your business needs.

Do you provide online training?

Absolutely. We understand the global nature of our clients and offer comprehensive online training solutions. These include interactive workshops, webinars, and e-learning platforms, all designed to provide flexibility while maintaining the same level of excellence.

Can the programs be customized for my business?

Yes, all of our programs are fully customizable. We work closely with you to understand your specific needs and tailor our training and consultancy services accordingly. This ensures that the outcomes are directly aligned with your business goals.

Are there group sessions or one-on-one training options? 

Both options are available. We offer group training sessions to foster teamwork and consistency across staff, as well as one-on-one coaching for personalized skill development and leadership training.

How long do the programs last?

The length of each program varies based on the needs of your business. We bespoke programs to suit your organizational requirement.
The Seed Program typically runs for several weeks, while the Alchemy Program may extend to a few months, depending on the level of customization and depth required.

 How can this training benefit my luxury hotel/resort?

Our training programs focus on making the pupils aware of how one can tune into the situations. To be available to create transformational experinces.  This results in them enhancing every aspect of guest interaction, from front-of-house operations to personalized client care. This leads to improved client expereince, loyalty, and an elevated reputation for your establishment. Our clients have expressed a considerable change for better,  among their staff performence and attitudes towards the organisation.

Can you help with training for family office or private household staff?

Yes, we specialize in training for private households and family offices, ensuring that your staff are equipped to handle the unique needs of high-net-worth families with discretion, professionalism, protocols and impeccable service.

Do you have experience working with embassies and consulates?

Yes, we have trained staff of embassies and consulates, and Royal Palace in the Middle East,  in protocol, service excellence, and professional client interaction, ensuring they represent the institution at the highest standard.

What are the costs of your programs?

Pricing is dependent on the level of customization, the size of your team, and whether the training is delivered online or in-person. We offer scalable pricing plans to suit various business sizes and needs. Please contact us for a personalized quote.

Do you offer international training?

Yes, we offer training services internationally, both online and in-person. We have worked with luxury businesses and organizations across various countries, and we tailor our services to accommodate different cultural nuances. We are based in Switzerland.

Are there payment plans available?

Yes, we offer payment options to make our services accessible to a wide range of businesses, depending on the country. You can discuss payment plans with our team upon booking.

  What results can we expect after completing the program?

Businesses that complete our programs see a considerable improved service quality, enhanced client satisfaction, and a stronger reputation for excellence. For staff, we focus on the mindset, personal excellence,  skills that foster professionalism, discretion, and the ability to exceed client expectations.

Will there be follow-up support after the program ends?

Yes, we offer ongoing support through consultations, follow-up training, and assessments to ensure the lasting success of the strategies and skills implemented during the program.

How will this training help my business stand out in the luxury market?

Our  coaching and  training focuses on making your staff delivering a truly exceptional client experience, which is a key differentiator in the luxury sector. Whether through discreet service, impeccable attention to detail, or the ability to anticipate client needs, your business will be equipped to stand out and thrive.

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